Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The word “curation” awakens the imagination of selecting a great ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to ...

Based on insights from Warc and external research, the report not only highlights emerging trends in programmatic but also provides an overview of the programmatic marketplace. It also includes ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

Industry leaders Somnath Mukherjee (Vibrant - Reliance Retail), Ritu Mittal (Bayer), Ranjan Mishra (The Trade Desk), and Sairam Ranganathan (WPP Media) gathered at the e4m Real-Time Programmatic ...

In an industry overwhelmed by data, tools, and channels, programmatic advertising has evolved into a leading force in advertising, and ad-tech is scaling in tandem with the plethora of challenges it ...