Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

I never used to advocate a universal marketing platform for all professionals seeking to build their personal brand. That has changed, as LinkedIn has become the premier business tool for contemporary ...

How has the effectiveness of different kinds of Facebook post changed in the past 3.5 years? One of the biggest fears many people and companies have with social media is that they are scared that they ...

In the age of social media, news moves at lightning speed. One wrong move can send your business spiraling into a PR crisis in an instant. This means that, with an abundance of platforms for increased ...

The first 24 hours of a PR crisis can make or break your brand. Learn how to best strategize this crucial span of time with reputation management tips from a PR pro. Prompt action is necessary during ...

Are you ready to take control of your online reputation? In today’s digital world, your image is everything, and finding the right company to safeguard it is essential. This list of the top online ...