After letting creators make games based on Netflix and Lionsgate properties, Roblox has opened its license manager to all IP owners.

Self-serve IP licensing was released by Roblox on Nov 11, 2025, expanding its IP licensing platform, which was launched in July 2025 with the participation of Sega, Lionsgate, Netflix, and Kodansha.

Roblox launches License Manager with Lionsgate, Netflix, Sega, and Kodansha to bring major IPs like Squid Game and Stranger Things to creators. The new self-serve tool lets IP holders license content ...

Any eligible IP holder can offer content for use on Roblox after debuting with a select number of partners earlier this year ...

Roblox has introduced a new licensing platform that streamlines how intellectual property (IP) holders can partner with creators on its platform. The Roblox License Manager and Licenses catalog ...

Roblox has forged partnerships with Netflix, Lionsgate, Sega, and Kodansha -- a major Japanese publisher -- in order to allow companies and creators to develop new immersive experiences based on ...

An event titled "IP Game Jam Powered by dentsu and GeekOut," exploring the potential of the immersive social platform "Roblox" from an IP utilization perspective, was held at Dentsu Inc. Hall on ...