SMS marketing has had a bit of a resurgence of late, and for good reason: it works. And far better than some other trendy ...

SMS marketing, or text message marketing for those born in this millennium, is something that has been around for a long time now. However, it wasn’t until recently that it surged in popularity, and ...

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

MINNEAPOLIS--(BUSINESS WIRE)--Total Expert, the FinServ leader in customer engagement software, today launched Engage SMS, a purpose-built text messaging tool that enables lenders to create compliant, ...

Short Message Service (SMS) has been a staple of text messaging since the flip phone, but it may be time to let it evolve. SMS was created in 1992, back when cellphones could be mistaken for bricks.

They've kept people in touch with friends and family for more than a quarter of a century, but the era of SMS messaging may finally be over. Experts warn that the 'outdated' technology – which was ...

The first SMS was sent in 1992, when an engineer of an IT service company based in the U.K. sent it to his colleague to wish him a Merry Christmas. One year later, Finnish company Nokia released the ...

Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet, surprisingly, only 35 ...

Anyone who has ever used a modern messaging service knows that you can do so much more than just send 160 characters, with app-based messaging services letting you send photos and videos in vastly ...