One of the most buzzworthy terms in cybersecurity right now is the high-concept, somewhat cryptic construct called zero trust. In a nutshell, it’s designed to strengthen and tighten cybersecurity ...

The Gartner® Peer Insights™ Customers’ Choice recognition is based on feedback and ratings from end-user professionals who ...

New release delivers faster asset discovery, breakthrough segmentation performance, expanded visibility, and a ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...

Segmentation, the repetition of identical anatomical units, seems to be the secret behind the diversity and longevity of the largest and most common animal groups on Earth. Researchers have shown that ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

The new SEC chief has been talking a lot about segmentation recently, and it also took up a few pages of the recent MEME stock trading report. But what is segmentation? And what does it do to markets ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...