Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation ...

Consumers are people, and marketers have long-since recognized that they are not all alike. They differ in terms of location, age, gender, attitudes, needs and social affiliations. Segmentation and ...

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...