Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Market segmentation refers to the practice of categorizing your target audience into different groups, or subsets, based on shared characteristics. These characteristics can be variables such as age, ...

Micro-segmentation is regarded as one of the most effective methods to reduce attack surfaces, and a lack of it has often been cited as a contributing factor in some of the largest data breaches.

London and Quadrant Housing Trust has segmented its defined contribution scheme membership in an innovative review of whether its investment strategy and communication will create good member outcomes ...