— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

In a reflection of mobile native advertising’s potential outside of Facebook, JustFab, an online retailer that entices shoppers with a display of beautiful images to provoke purchases, is running a ...

The magazine for the “fun fearless female” wasn’t ready for the “Nudith Tour.” Cosmopolitan rejected a Candie’s shoes advertisement that had singer Lisa Loeb naked and serenading a crowd that was ...

Few companies have a better track record for attention-getting advertising than Nike. Its shoe-selling rivals, such as Reebok, have been far less impressive, often running campaigns that either seem ...

The Tucker family is bringing its hometown messaging to life through a new film produced in collaboration with creative ...

WASHINGTON (AP) -- The government wants you to know that simply sporting a pair of Skechers' fitness shoes is not going to get you Kim Kardashian's curves or Brooke Burke's toned tush. Skechers USA ...

Customers who bought shoes that Reebok ads said would tone legs and buttocks could be getting a refund. The Federal Trade Commission said Wednesday the athletic shoe giant would dole out $25 million ...

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