Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

Creating a Balanced Scorecard for your organization is a smart, strategic move. Its takes work and thought and planning that can make you feel like you climbed a mountain once it’s complete. But you ...

The following is reprinted with permission from strategicplanningMD.As simple a concept as balanced scorecards are, organizations still have difficulty implementing them effectively. Although the ...

In my last post, I argued that marketers should use a Balanced Scorecard to measure and manage marketing performance. The Balanced Scorecard was introduced by Robert Kaplan and David Norton in the ...