If you didn’t think a 9-year-old could influence your beauty routine, think again. With more than 9.4 million views, it’s clear North West is giving her followers the content they want to see – a look ...

When it comes to setting a trend, we can’t deny the power Sofia Richie has. From her subtle manicures to her quiet luxury aesthetic, people can’t get enough of her style, and her most recent beauty ...

Sofia Richie amassed 26 million views detailing her “lazy girl” trick to an instantly chic style, but experts warn there’s a big problem with it. But while it looks completely effortless, the chic ...

No matter your hair type, this step-by-step guide will help you nail any slicked back hairstyle, from ponytails to buns and more. Use a boar bristle brush to detangle your hair before slicking it back ...