Since the official launch of the Smart Fortwo in October 1998, the little company within Daimler has never made a profit. Far from it. Not for lack of trying, certainly. Many of us know well the story ...
Discounted drive-away pricing and factory bonuses result in huge savings on Smart’s entry-level electric ...
Smart is the OG modern city car maker. The origins of the company are closely tied to the dream of a compact urban machine, first at the behest of the late Swatch watch supremo Nicholas Hayek, who ...
Smart has launched its latest electric vehicle, the new Smart #5 Electric SUV. This premium mid-size SUV, introduced at a world premiere event in Byron Bay, Australia, showcases the brand’s commitment ...
When electric cars have the same hardware, prices and practicality, they will likely be separated by styling, software and ownership elements attracting different customers. So it goes with the return ...
Forbes contributors publish independent expert analyses and insights. James Morris covers the rapidly growing world of electric vehicles. Smart used to be an automaker with a niche: small city cars.