Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

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While Snapchat's minimal user growth in the U.S. may raise concerns for investors, the social media company's third-quarter results show a steadily improving advertising business, with the rollout of ...

Snapchat has launched a new brand-suitability suite designed to offer advertisers more control over what types of content their campaigns run alongside in the app. “Advanced machine-learning ...

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats ...

SAN FRANCISCO (Reuters) - Snapchat, maker of a free mobile app that lets users send videos and messages that disappear in seconds, is struggling to gain traction with advertisers, fueling investor ...

Snapchat’s ‘My Selfie’ feature lets you create fun, AI-generated images of yourself based on photos you share with the app. However, the feature also auto automatically allows your AI image to be used ...