Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

This video features a prank-style social experiment designed to test gold digger behavior. After an initial rejection, the ...

Zimbardo’s classic Stanford Prison Study will be thrust back into the spotlight this weekend with the release of a film based on the experiment, aptly titled The Stanford Prison Experiment. I had the ...