Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

The purpose of our data strategy and data management related posts is to share our learnings and insights with others interested in the topic. Data strategy – what is it and is it worth the time? In ...

The AICPA & CIMA, in conjunction with the World Business Council for Sustainable Development, unveiled research on a framework to facilitate business strategy development. Dubbed the Integrated ...

With digital disruption no longer a question of “if” but “when”, CEOs are increasingly focused on transforming their organisations to reap the benefits, and meet the challenges brought by the ...

A link building strategy involves understanding: This information helps create a guiding policy that leads to coherent actions, adding value for content creators and encouraging them to share your ...

Salesforce contract renewals often become routine exercises—reviewing user counts, negotiating minor discounts and signing on the dotted line. But today, treating renewal as a checkbox exercise can ...

The International Olympic Committee (IOC) Executive Board has approved its Strategic Framework on Human Rights, which includes a provision to drive "best practices in the selection of future Olympic ...