Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog's appreciation of her two-legged friends. Now new ...

“Unless we are much mistaken, the next phrase that is going to be on everyone’s tongue is ‘subliminal advertising.’” - The Nation, October 5, 1957 In 1957, an intense, very real fear regarding a new ...

EVANSTON, Ill. --- Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog’s appreciation of her two-legged ...

ABSTRACT: It has been argued that visual subliminal processing of face-inherent sex information might depend on the retino-collicular projection. In the current study, we tested this possibility.

Abstract: Consciousness generation and processing are vital topics in neuroscience. Researchers compare neural activation between conscious and unconscious conditions in order to identify the neural ...

Since the early experimental studies of the late 19th century, research on unconscious perception has been shaped by persistent methodological challenges and evolving experimental approaches aimed at ...

University of Washington William James Fellow Award A renowned expert on human cognition, social psychologist Anthony Greenwald’s work has led to the discovery and documentation of unconscious and ...