Recently a reporter asked me to talk about the psychology of the Quicksand Meme. You may have seen these images from film of heroes sinking into quicksand. The meme says, “When I was a kid, I thought ...

“As you wish.” In 1987, Rob Reiner’s film The Princess Bride immortalized those words as a stand-in for the phrase “I love you.” Every time you hear that phrase in the movie, it really means this ...