Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

The Cannon-Bard theory of emotion states that stimulating events trigger feelings and physical reactions that occur at the same time. For example, seeing a snake might prompt both the feeling of fear ...

After a delay of nearly a week, the Florida Department of Education has released examples that it says backs up its rejection of dozens of math textbooks because they contained questions and exercises ...

The Greater Fool Theory involves overpriced securities finding buyers among hopeful investors. Understand its impact on investing and possible risks involved.

Systems theory was not originally a business theory. Indeed, systems theory was proposed in the 1940s by biologist Ludwig von Bertalanffy, say Francis Heylighen and Cliff Joslyn in their article, ...

Avinash Dixit, John J. F. Sherrerd '52 University Professor of Economics at Princeton University, is John Nash's colleague and friend. He has taught economics courses on games of strategy, and written ...