The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Schmitt, research director at Gartner ...

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 25 min ago By Ad Age and Creativity Staff - 1 hour 18 min ago By Garett Sloane - 1 hour 22 min ago By Brian Bonilla - 1 hour 47 min ...

The new advertisement system adopted by Google requires consumers to manually turn off Chrome ad topics in case they want to be assured of maximum privacy. Chrome ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product ...

Jules joined the Android Police team in 2019. He currently produces videos, creates art for our stories, and edits our podcast. Before that, he wrote features and news, managed our weekend content, ...