Consider Tripadvisor's excruciating marketing decisions: It wants to shout to the world that travelers can save hundreds of dollars on a Hilton or Marriott booking for their next trip when enrolled in ...

Tripadvisor is considering revamping its Tripadvisor Plus membership plan, turning it into a free service in its initial stages, and then figuring out a more meaningful path to monetize it at some ...

Lindsay Nelson, the Tripadvisor chief experience and brand officer who incubated the moribund Tripadvisor Plus subscription program and shepherded signing on members, will leave her post in January, ...

Lindsay Nelson, the Tripadvisor chief experience and brand officer who incubated the moribund Tripadvisor Plus subscription program and shepherded signing on members, will leave her post in January, ...

We said all along that major hotel chain buy-in would go a long way toward determining the trajectory of Tripadvisor Plus. Now it appears that big hotel brands may participate, but the subscription ...

A public offering for Viator is one option being weighed by parent company Tripadvisor. Photo Credit: Sulastri Sulastri/Shutterstock.com Tripadvisor is mulling an initial public offering for ...

March 1, 2023 Add as a preferred source on Google Add as a preferred source on Google Tripadvisor is an online travel agency and, as the name implies, gives advice on travel with the help of ...

Skift’s annual Skift Global Forum, which was held this past week, produced a number of newsworthy items for this week’s Update. Enjoy. While the Skift Global Forum received much of the attention this ...