If you are aiming to get your website rank higher on search, it is important to advocate the use of content marketing strategies and to use Google Analytics to obtain optimized results. There are many ...

One of Google’s latest and more significant announcements recently was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system - Google Analytics. There ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...