A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform. Focused on its Fishing Joy game - a franchise which is generating $1.6 ...

• To target business-to-business customers in a new way • To quickly test quality and quantity of business customers in a new channel Launched in 2005, Simply Business is the UK’s leading insurance ...

Smartphones are now an everyday part of our lives. Naturally, with the growth of mobile users, there has been an increase in apps and app monetization tools. This makes identifying the right app with ...

Google on Tuesday invited Windows Phone 7 application developers to start using its AdMob advertising platform. Google released a beta SDK that will let Windows Phone 7 developers integrate AdMob ads ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

Further to AdMob's news about its enhanced cross-platform mobile advertising SDK, the company has also come up with some statistics about how developers are dealing with device fragmentation. It found ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

The iPhone is holding its lead over Android devices, but the sheer number of new Android phones available could start to change that, according to a monthly report — potentially the last of its kind — ...

After reviewing Apple's changes to its iPhone developer agreement, Google's AdMob reached the same conclusion that many others did: it could be screwed. Apple this week changed the terms of the ...

A post written by AdMob CEO Omar Hamoui claims that Apple’s new advertising terms for developers will block out AdMob/Google and other competitors to iAd. Saying that if the rules are “enforced as ...