Before there was a thing called the internet – brands used demographic data to understand, segment, and convert people to customers. With the massive amounts of data almost every business has at their ...

In the world of online marketing, socio-demographic targeting has long been the cornerstone of campaign strategies. By segmenting audiences based on factors such as age, gender, income, and education, ...

UB departments and programs may consider collecting demographic data via surveys, Formstack, Google Forms, UB Marketplace, paper forms or other methods. At the same time, this information is ...

Public safety and efficient urban planning remain pressing challenges in Nigeria. From congested cities to crime hotspots and disaster-prone areas caused mostly by floods, authorities often lack the ...