In a time when influencer deals are inked months in advance and every brand moment is scripted to perfection, Himesh Reshammiya managed to pull off a spontaneous act of advertising during his live Cap ...

Vicks retained the top monthly spot for TV ad impressions among Rx and over-the-counter (OTC) pharma brands, according to data released by iSpot.tv on Wednesday afternoon. The cold and flu brand from ...

Procter & Gamble says its Vicks cold and flu medicine and its SK-II skincare brands have become billion-dollar brands for the world's largest consumer products maker. The list, now totaling 26 brands, ...