When Super Bowl LIX airs Sunday on Fox from New Orleans, more than 100 million viewers are expected to watch the Kansas City Chiefs vie for an unprecedented three-peat when they take on the ...

When Super Bowl LIX airs Sunday on Fox from New Orleans, more than 100 million viewers are expected to watch the Kansas City Chiefs vie for an unprecedented three-peat when they take on the ...

“Lucky Dog” tells a story of resilience and strength with the hope that it will inspire millions to support an important cause WeatherTech CEO pledges to support vet school after his dog suffers ...

In 2014, WeatherTech founder David MacNeil had the audacity to blow a large chunk of his marketing budget on his first Super Bowl spot, paying $4 million for the airtime to compete on TV’s biggest ...

BOLINGBROOK, Ill.—The WeatherTech ads have been part of the Super Bowl for a number of years now. But the maker of automotive floor liners took a different approach with its spot last year, and is ...

Are you a print subscriber? Activate your account. By Asa Hiken - 49 min 40 sec ago By E.J. Schultz - 2 hours 19 min ago By Aleda Stam - 5 hours 49 min ago By Parker Herren - 18 hours 7 min ago 20 ...

Last year at this time, the star of WeatherTech’s now-annual Super Bowl commercial was Scout, the company CEO’s golden retriever. Scout looked happy and healthy as he showed off the Bolingbrook auto ...

Pinnacle Advertising, a small Schaumburg-based ad agency that created Super Bowl commercials for car floor mat company WeatherTech, uses the slogan “Never Settle” on its website. It may have to ...

The Bolingbrook-based manufacturer of automotive accessories tells the tale of the company mascot's battle with cancer in a new Super Bowl commercial. WeatherTech is taking a different tack in its ...