Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

The days of companies measuring their website’s performance with an HTML hit counter have been over for some time. Businesses have not only realised the benefits of mining their site traffic, but are ...

Matomo, a world-leading open-source web analytics platform, is proud to announce that it has received W3Tech's award for the best web analytics software in its Web Technologies of the Year 2022.

The developers of the privacy-compliant web analytics software Umami have released version 3.0. The major release offers a fundamentally revised user interface, new analysis functions such as segments ...

Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.

Major upgrade to Google's Urchin Web analytics server software is almost three years late and customers worry that may mean it will be discontinued A major upgrade to Google’s Urchin Web analytics ...

A major upgrade to Google’s Urchin Web analytics server software has finally shipped after a delay of about three-and-a-half years. Urchin 6, originally due in late 2004, is available for purchase ...

As a result of the investments’ success, ICT vendors now annually set aside funding for the growth of the online market. Global ICT exports are anticipated to increase 3.9% on average year from US$ ...