The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B2B sales cycles are usually much longer, and often incorporate live salespeople and multiple ...

JHU Sheridan Libraries launched a new website in July, and now staff are digging deep to figure out how to make it even better for students, faculty, and staff. If you would like to help, please fill ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and ...

Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing.

The woman, a test subject, sits at a computer listening to a set of scripted instructions. “Tell me what you think, not what I want you to think. “You can leave at any time. “I’m here to learn about ...

Usability testing should be part of what every website owner does on a regular basis. In my experience, few actually do it. Or if we do it, it’s only done a week before a major redesign launches. Part ...