Business-to-business companies today are navigating a tricky business environment. While these companies typically offer products and services to other organizations, the people making purchases on ...

I watched a founder make a decision that, at the time, I'm sure felt smart. They cut their public relations budget—$5,000 a month gone from the spreadsheet. It was a win for efficiency. The logic ...

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...