The big announcement today at the Search Engine Strategies Conference was Keynote Speaker Jerry Yang’s news that Yahoo is not launching a Yahoo! Search Developer Network which will allow developers ...

The wildly successful Yahoo! Answers is moving to take its global community of user shared knowledge to the next level with today’s release of an API for outside developers interested in accessing the ...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...