Here, IAB UK members share their insights on how to leverage contextual advertising for maximum impact. The rise of increasingly smart contextual ad solutions is enhancing the way brands engage with ...

At its core, contextual intelligence involves analyzing data within the context of its environment, relationships, and interactions. Rather than viewing data in isolation, contextual intelligence ...

The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known it – personalisation, audience targeting, tracking and measurement, frequency capping, and more.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There are certain developments in the world of business that cannot be ignored. They ...

As the advertising industry continues to highlight the importance of respecting consumer privacy, you’re going to read countless think pieces about “new” measures that are coming to shake up targeting ...

Introduction Understanding the contextual fit and feasibility of evidence-based interventions (EBIs) constitutes an important aspect of implementation research to inform policy decisions for their ...

Get to know File Explorer’s Contextual tabs in Windows 10 Your email has been sent Greg Shultz explores the Contextual tabs on the Ribbon toolbar in Windows 10's File Explorer for recent Windows 7 and ...