When companies are looking to grow their business, they must analyze the markets in which they operate and look for opportunities to expand into new markets. This is done by breaking potential market ...

Segmenting your target market is a common step in marketing strategy when you have multiple types of customers who would have interest in your product or service. This process involves brainstorming ...

As your customer or client base grows, it can be difficult to keep up with each of them on an individual level. Often, it helps to segment your clients with similar needs to maximize interaction ...