I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over ...

Ignitho, a US-headquartered Data and AI provider, is recognised by ISG as a Noteworthy Provider in Advanced Analytics ...

LOS ANGELES--(BUSINESS WIRE)--Broadvoice, a leading global customer experience (CX) technology provider, announced the availability of enhanced reporting and journey management capabilities for the ...

Financial reporting is essential for business transparency, compliance and strategic decision-making. However, many organisations struggle with challenges such as data inconsistency, regulatory ...

In today’s data-driven world, the ability to quickly and accurately analyze information effectively is a pivotal skill across a wide variety of different industries. If you have large amounts of data ...

Chris McGee gives his expert analysis on how financial institutions can improve branch value through a series of advanced ...

The National Hockey League has integrated advanced analytics into its strategy, transforming the sport into a more data-driven science. Modern metrics, such as Corsi and Expected Goals (xG), help ...