Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Of course the COVID-19 disease is serious and of course smart ...

With an abundance of consumer data generated daily, business owners are witnessing a more complex business environment than ever post-pandemic. If customer information is not handled properly, it will ...

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

Our team of writers and researchers review CRM software by rating each product against the key features businesses care about: ease of use; value for money; the ability to scale, plus the depth of ...

A customer relationship management (CRM) system can really help your micro business to grow. We take a look at some platforms and their key features. Customer relationship management (CRM) systems ...

Standing for customer relationship management, a CRM solution supports businesses in the monitoring, tracking, and analysis of all communications between the company and its customers. In doing so, it ...

Microsoft is taking the wraps off a new sales app on June 16 that it's branding as "Viva Sales." (More on the odd branding part of this later.) Viva Sales is a CRM "companion" app that is meant to ...

Our team of writers and researchers review CRM software by rating each product against the key features businesses care about: ease of use; value for money; the ability to scale, plus the depth of ...

Despite the widespread adoption of Customer Relationship Management (CRM) systems, many organizations struggle with dissatisfaction. A recent report by Workbooks found while 80% of sales and marketing ...