The Aston Martin Aramco Formula One Team has announced the launch of the Creator Collective, a UK-based talent search in collaboration with TikTok. This initiative aims to empower a new generation of ...

Shein has been named the top brand that appears most often in TikTok shopping hauls, new research has revealed. According to research, carried out by journey advertising platform Illumin, Shein was ...

Reddit has revealed the key holiday gifting trends for 2024, offering a glimpse into how people are approaching the festive season. Mums top the gifting wishlist According to Reddit data, mums are the ...

TUI’s much-loved Christmas advert, Happy Holidays, is back for a second season, bringing Santa’s elves to sunny shores in a playful, heartwarming campaign. The 60-second film, which was TUI’s ...

Spotify is celebrating London’s listening habits with an immersive ‘Wrapped’ campaign at Outernet, located on Tottenham Court Road. The ‘Wrapped’ installation is part of the the company’s broader ...

Yahoo has acquired SkyPhrase, a startup specialising in natural language processing – the kind of technology that currently drives Google Now and Apples Siri. Since it was founded in 2011, SkyPhrase ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...

Millennials have surpassed Gen Z in social shopping across TikTok, Instagram and Facebook, according to new research. Findings from the Retail Technology Show (RTS) reveal that Millennials made an ...

JBL has has launched a new campaign celebrating the launch of its next-generation Flip 7 and Charge 6 portable speakers. Created in collaboration with the creative network Havas, the short films are ...

Bandstand has teamed up with train operator c2c for a playful new campaign encouraging day trips, adventures, and spontaneous getaways across London and the Essex Riviera. The campaign is inspired by ...

GumGum, a contextual-first, global digital advertising platform, today announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 ...

Royal Mail has launched a new influencer-led campaign, ‘Send It Your Way,’ in collaboration with SocialChain. The initiative aims to promote Royal Mail’s Out of Home (OOH) parcel services, such as ...