Sport branding has traditionally relied on team loyalty, athlete image, sponsorship visibility, and broadcast-based exposure. However, the rise of social ...

Embodying surgical robots with next-gen AI can safely augment practice if ethical and regulatory questions are addressed, say ...

Chemical compound in magic mushrooms may reduce energetically costly social behaviors like aggressive swimming bursts, shows ...

Social prescribing and its variants, including arts and nature-based approaches, represent a promising approach in public health that emphasizes ...

Each year, inadequate control of plant pests and diseases causes global crop losses of roughly 20%–40%, resulting in economic damages of about US$270 ...

Digital twins are increasingly proposed as computational tools to represent organ function, patient state, and response to intervention. Their broader use ...

Cancer cell biology has rapidly evolved into a cornerstone of contemporary cancer research, driving the integration of molecular, structural, and ...

Global meat consumption is projected to exceed 550 million tons by 2050, driven by population growth, urbanisation, and rising incomes. Meeting this demand ...

Traditionally seen as passive support cells, astrocytes are activated under various pathological conditions. Research of reactive astrocyte in the context ...

Global warming and climate change has resulted in soil degradation, and rising agricultural demands that necessitates climate ...

Climate change is intensifying both biotic and abiotic stressors, posing significant challenges to sustainable livestock production and global food supply ...

Pharmacomicrobiomics is an emerging field that investigates the interplay between the human microbiome—particularly the gut microbiota—and drug responses.