The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with ...

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering ...

For CPG marketers, this means that campaigns in the convenience space don’t just drive awareness—they influence action.

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator ...

To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World ...

CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor ...

The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a ...

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.

The Amazon Ads Partner Awards spotlight agencies and partners that drive advertiser success with Amazon Ads across both ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing ...