Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...

The Google Advanced Data Analytics certificate builds on the foundational Google Data Analytics certificate. Learners explore advanced data analysis techniques, predictive modeling, machine learning ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Google Analytics announced two major updates: Details. Reddit Ads cost import: Advertisers can now automatically import cost data from Reddit Ads into Google Analytics, enabling unified reporting and ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. We are all swimming in an ocean of data. Every click, every ...

Overview:  Predictive analytics is about action, not just forecasts. The best platforms explain trends and guide what to do ...