Today is National BEYBLADE Day, also known as 3-2-1 Day, and the BEYBLADE brand is making sure to bring plenty of reveals and new releases to the celebration. Last October, we covered Hasbro’s plans ...

Twenty years ago, the first Beyblade top came spinning into existence, and with it a franchise that still captures kids — and adults — to this day. We spoke with Ogawa Shunichi, president and CEO at ...

From robots, dolls, even to our lego blocks are getting produced as television series or either a film franchise (Transformers and Lego Movies are only some of the popular examples). This time, ...

Hasbro has renewed its long-standing partnership with Takara Tomy, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, ...

Beyblade X has announced a series of updates, including the launch of a high-profile TV platform this year and an expanded toy range from Hasbro. ADK Emotions and T-Licensing have announced the launch ...

Which Beyblade Metal Fusion toy is best? Beyblade is a Japanese toy that involves spinning circular objects at high speeds and crashing them into each other. You compete against at least one other ...

NEW YORK/TOKYO/PAWTUCKET: Sunrights and d-rights have partnered with Hasbro to relaunch the Beyblade franchise with a new generation of toys in North America this year. As part of the relaunch, later ...

Beyblade and the world of xtreme spinning tops is back (Hasbro) Competitive spinning tops may sound absurd but it’s one of the most popular toy brands in the world and it’s about to make a big ...

Beyblades are the latest toys to face a crackdown in Melbourne’s schools, with one school saying their students had been “obsessing” over them. The lost, stolen or swapped toys are causing schoolyard ...