In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Launching a new product in a packed pharmaceutical market requires an incisive marketing strategy. Learn more here: ...

Small personal loans are now being driven by a fresh wave of borrowers. Recent data shows clear changes in age profiles and ...

Through his data-driven approach, Samuel delivered $2 million in incremental annual revenue — a remarkable 15% boost to the ...

Viewership fell from 10.35 million to 4.89 million week over week, with sharp declines in the key A18-49 demographic.

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

In London, customer engagement and commerce media specialist Reward has announced a partnership with consumer data giant ...

Whiskey anticipates capturing a significant revenue share in the Cambodian spirits market due to its robust consumer demand and cultural acceptance. Premium whiskey brands like Johnnie Walker and ...

The solution combines Reward’s insights derived from first-party transaction data across a panel of ten million UK banking ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

But a new model is emerging — one built on big data, market analytics, and precision audience development. And it’s changing ...

Psympl®, a psychographic intelligence platform purpose-built for financial services, today released a new executive whitepaper, The $124 Trillion Great Wealth Transfer: Psychographics Are the Key to ...