For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

Discover the future of media buying with Agentic Advertising. We analyze the "two tracks" of development: containerized ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Whether it’s the Olympics, FIFA World Cup, or even niche, local events, live sports offers a level of scale, attention, and engagement that’s largely unmatched in modern advertising. Streaming has ...

Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...

In many ways, the CTV home screen is becoming 2026’s digital equivalent of the ‘gold spot’ in cinema advertising. Ads here ...

OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

At the outset of 2026, the mission statement for performance marketers seems to be benchmarking the performance of everything that has made it through the filter and fully integrating it into the ...

Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...

“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...