Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Roblox has bolstered its offerings to brands with the introduction of its ‘Roblox for Brands’ website – a dedicated resource to support brands with case studies, resources and relevant updates ...

Roblox's stock has risen significantly in 2022, with the company returning to growth and DAUs remaining strong. The current business model is limiting the company's growth and profitability potential, ...

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

Roblox has launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O) to help boost the growth of its nascent ad business. Gamers can choose to ...

The development team behind the social gaming platform “Roblox” has announced a new advertising format designed to incentivize players to watch. So-called Rewarded Video Ads are advertising videos ...