Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend. The post Comscore Launches Daily ...

This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

FICO Xpress 9.8 features a GPU-accelerated implementation of the hybrid gradient algorithm, yielding up to 50x speedups for very large optimization problems FICO Xpress Optimization has the widest ...

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Let’s delve into how F1 engines are developed, through advanced simulations, reliability testing, and performance development ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

With RUN, Ready expands the concept of what a CMM can be — a flexible, intelligent tool for every production team. It’s not ...

The Minnesota utility floated modifications to its Capacity*Connect proposal, but it maintained it should own the batteries ...

London-based SaaS company Diginius is pleased to announce that they now have a Marketing Technology badge in the TikTok ...

DIS shares are up 4.4% in a year as AI-driven ad tools, vertical video, and streaming ad growth test whether innovation can ...

On January 05, 2026, Comcast Corporation (NASDAQ: CMCSA; $28.13; Market Cap: $102.5 billion) and Versant Media Group, Inc.