AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

Vassiliev will lead rate and yield strategy, ad delivery infrastructure and sales operations, while helping ...

“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and ...

In-Store Marketplace (ISM), the retail industry's first centralized platform for digital in-store media integration, today ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

has left WPP Media after serving as its head of programmatic and ad operations for five years since 2021, as he announced on LinkedIn.

TARA Media users can leverage SWYM.ai's technology to filter and shape the bidstream before a bid is even placed. This allows ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Shashidhar Sharma, Head - Programmatic & Ad Operations at WPP Media, has moved on from WPP Media after a 5-year stint with the organisation.

Basis and Mediaocean today announced an integration partnership to automate the entire media campaign process from start to finish. The industry's leading advertising automation platform, Basis ( will ...

EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product ...