Psympl(R), a psychographic intelligence platform purpose-built for financial services, today released a new executive whitepaper, The $124 Trillion Great Wealth Transfer: Psychographics Are the Key to ...

The hollowed-out trunk of the ancient yellow cedar felt like a cocoon with its soft floor of bark strips. A mother bear had molded this bed when she came each year to hibernate and to birth her cubs ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...