Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

Propelled by Unprecedented Demand from Global Martech Enterprises, GeoGen.io Bridges the Gap Between Strategic Content ...

Abstract: Creative Victoria’s recently delivered Creative Enterprise Program funding stunned some organisations and alarmed ...

Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

Vineyard churches are communities where people come to expect that normal Christian life includes moments of transformative ...

The recent production received honors across acting, design, stage management, and ensemble work. Read more of this week's ...

Governor Katie Hobbs unveils $17.7 billion budget proposal focused on affordability and federal budget cut impacts, setting ...

Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings , and a leading digital marketing agency for mid-market brands and agencies, today announced the launch of a dedicated ...

INVNT, the innovation-led global brand storytelling agency, has announced the appointment of James Nicholas Kinney as its ...

So, I went to the Digiday Media Buying Summit. It was a pretty packed few days, with a lot of talk about where advertising is ...

Vassiliev will lead rate and yield strategy, ad delivery infrastructure and sales operations, while helping ...