Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Vassiliev will lead rate and yield strategy, ad delivery infrastructure and sales operations, while helping ...

The 𝗜𝗔𝗕 𝗧𝗲𝗰𝗵 𝗟𝗮𝗯 is more cautious. They are ramping up their investments in agentic development by building on top ...

Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the ...

Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

In a period of unprecedented digital disruption and economic instability, the AfriMass Network has stepped forward as a ...

The CES C Space keynote opened with a volunteer from the audience and a promise that her life was about to change. It was a ...

From transactional commerce to relational commerce: human connection, trusted recommendations, and entrepreneurial ...

So, I went to the Digiday Media Buying Summit. It was a pretty packed few days, with a lot of talk about where advertising is ...

Google’s Abhinav Iyer architects scalable ad-tech solutions and automation frameworks, empowering 20,000+ global publishers ...