The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...

Airtel has partnered with Google to introduce Rich Communication Services (RCS) for its users in India, offering ...

I emailed 126,148 leads that were over five years old — 61 responded, and seven converted that same week. I'd say that's ...

"Phishing-resistant MFA is the gold standard for security," according to Microsoft's threat intel team. "No matter how much ...

Google has quietly redrawn the line between work and private life by letting employers see the full history of text conversations on company phones. What had long felt like an informal back channel ...

Open GoogleMessages on your Android device. Tap the account picture. Tap RCS chats. The RCS option lets others know you read ...

India’s Sanchar Saathi mandate forces an uninstallable government app onto devices. Learn why privacy advocates call it ...

Every week, I track how fraudsters and cybercriminals from around the world adapt more quickly than regulators and remain ...

Apple’s “App Intents” and Huawei’s “Intelligent Agent Framework” allow the OS to expose app functionalities as discrete ...

Pharma marketers are still getting up to speed on the changing health data privacy landscape. Here’s how they can develop ...

Sam Meckey is president of WestCX, overseeing the Mosaicx and Televox brands within West Technology Group. Sam joined WestCX ...

We’re kicking off the new year in the biggest way possible… by giving one lucky winner a massive £26,000! That’s right…on 9 ...