On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and ...
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...
“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...
The harder part is making all of this buyable. “Programmatic is easy for agency groups,” Crawford says. “Non-programmatic ...
Video is becoming a primary interface between companies and customers, not an optional layer on top of written content.
At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...
In practical terms, all of this means that the B2B brands that win in the agentic era aren’t necessarily the ones with the ...
AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...
Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...
Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a ...
Ecommerce optimization is entering an agent-first era where schema, feeds, and authority decide inclusion in agent-mediated ...
DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...
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