This decade represents an exciting moment that vindicates the Northwest’s longstanding emphasis on timeless outdoor apparel.

We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to more than EUR 7 billion from EUR 3 billion as ...

The toy industry finds itself trying to catch up with an unexpected hit, leading to unfilled Christmas wish lists.

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Plato’s Closet in D’Iberville, Mississippi isn’t just another secondhand store – it’s a fashion oasis where budget constraints and style aspirations finally make peace with each other.

We broke the news about this free skate space in London a couple days ago, but we didn't expect Nike and Palace to build a ...

Watch Alex Morgan's priceless reaction as Nike surprises her with custom boots and a jacket detailing her legendary career, ...

Researchers are questioning whether the very features that are meant to boost performance may actually increase the risk of ...

The beauty of Chicago Premium Outlets lies in how it democratizes access to premium brands. Items that might remain aspirational at full retail prices suddenly enter the realm of possibility, allowing ...

Moore is responsible for the majority of Nike’s iconic ads and designs from the 1980s and several classic Adidas looks.

NFL Commissioner Roger Goodell faces a no-win leadership dilemma over the Bad Bunny halftime decision — balancing sponsors, ...