Researchers at Cambridge University made a big splash in April last year when they announced that they had strong evidence ...

As Washington increasingly adopts a more transactional approach to defence in Europe, the threat to those states on the ...

Expansion of antiretroviral therapy in Uganda sharply reduced orphanhood incidence, especially among adolescents, but ...

The FDA’s new draft guidance on Bayesian methodology signals a shift toward more flexible, data-driven clinical trial designs, enabling sponsors to use prior data and adaptive approaches to improve ...

Discover how credibility theory helps actuaries use historical data to estimate risks and set insurance premiums; learn how ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Researchers have employed Bayesian neural network approaches to evaluate the distributions of independent and cumulative ...

The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but ...

How modern mathematics helps policymakers and insurers connect the dots of the country’s fragmented demographic data ...

Background Annually, 4% of the global population undergoes non-cardiac surgery, with 30% of those patients having at least ...

In the US, marketing measurement software specialist Slingwave has launched an AI-native marketing attribution and scenario ...

Unified, AI-native platform delivers incrementality insights in days, not months – showing what's actually driving revenue ...