SPSS Tutorial #7: Cronbach Alpha (Reliability test) - LiveInnovation.org
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SPSS Tutorial #7: Cronbach Alpha (Reliability test) - LiveInnovation.org
If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant’s perceptions, you should use the marketing handbook of scales. In this previous article I explained how the handbook works and how the scales are structured. And after you have used them, there is something very ...
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